These days, Its not the stars who are attracting the audience, but the VFX sequences. People don’t like a dialogue just ‘cause its Tom Cruise delivering it, they like it ‘cause he is delivering it while falling down a 90 ft. building and of course, even a 10 yr. old boy knows these days that it CANNOT be done without the use of what’s commonly called – ‘effects’ or ‘special effects’.
Alice in Wonderland(2010), one of Hollywood's top-grossers of all time depended almost entirely on VFX and CG scenes. Its true that Hollywood’s biggest star, Johnny Depp, was a part of of the project but its not he who created the magic. Gone are those days when a film totally depended on actors to become a success, these days the audience is attracted by mind-boggling scenes, be it the 360 degree bending of roads in Inception(2010) or the fracturing of the mountains in 2012, created by our very own, VFX artists! by us!
Tragically, most of the visual effects studios and other companies involved with CG imagery have died down. Why? I guess you already have an idea, the constant fight to keep the overall project cost down!
The only survivors are those fortunate enough to be bought, owned or managed by huge studios with pockets big enough to buffer the pressure of keeping the costs down.
The constant fight between different VFX facilities to grab a project forces them to keep their ‘Invoice Quote’ down and low, the consequences of which are faced not just by the VFX artists but by the entire industry. The VFX company owners need to know the fact that Hollywood depends on us with increased use of visual effects in almost every major Hollywood film these days and its only going to increase. It’s time we form a union, or something like that, and fix price slabs for every particular ‘kind’ of CG work and no facility under any circumstance is to decrease the quote below the bare-minimum slab. VES(Visual Effects Society) has recently come up with a VFX Bill of Rights(which I will talk about sometime later), also containing some very important points, should be made a part of the contract(or whatever they call it) which the visual effects company makes the client sign. This, to start with, will atleast bring some stabilization in our industry and encourage more entrepreneurs(who are scared of the tumbling industry position) to open their own VFX facilities which in turn will bring in more jobs.
Signing of,
Sukrit Sachdeva
Alice in Wonderland(2010), one of Hollywood's top-grossers of all time depended almost entirely on VFX and CG scenes. Its true that Hollywood’s biggest star, Johnny Depp, was a part of of the project but its not he who created the magic. Gone are those days when a film totally depended on actors to become a success, these days the audience is attracted by mind-boggling scenes, be it the 360 degree bending of roads in Inception(2010) or the fracturing of the mountains in 2012, created by our very own, VFX artists! by us!
Tragically, most of the visual effects studios and other companies involved with CG imagery have died down. Why? I guess you already have an idea, the constant fight to keep the overall project cost down!
The only survivors are those fortunate enough to be bought, owned or managed by huge studios with pockets big enough to buffer the pressure of keeping the costs down.
The constant fight between different VFX facilities to grab a project forces them to keep their ‘Invoice Quote’ down and low, the consequences of which are faced not just by the VFX artists but by the entire industry. The VFX company owners need to know the fact that Hollywood depends on us with increased use of visual effects in almost every major Hollywood film these days and its only going to increase. It’s time we form a union, or something like that, and fix price slabs for every particular ‘kind’ of CG work and no facility under any circumstance is to decrease the quote below the bare-minimum slab. VES(Visual Effects Society) has recently come up with a VFX Bill of Rights(which I will talk about sometime later), also containing some very important points, should be made a part of the contract(or whatever they call it) which the visual effects company makes the client sign. This, to start with, will atleast bring some stabilization in our industry and encourage more entrepreneurs(who are scared of the tumbling industry position) to open their own VFX facilities which in turn will bring in more jobs.
Signing of,
Sukrit Sachdeva
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